Behavioral Design for Sustainability Workshop
Register NOW

October 12, 2017 |  9:00 a.m. – 1:00 p.m.
Social Hall West, Dickinson College
Pre-Registration Required: Register NOW
Lunch Included

Dickinson students, faculty and staff are invited to join Rose-Walters Prize winner Brett Jenks and Kevin Green of Rare’s Center for Behavior & the Environment for this half-day, free workshop. 

Ever notice that almost all environment and sustainability challenges share one thing in common? In order to solve them, people have to start behaving differently. But people are complicated social and emotional animals, and in our quest to solve big, hairy environmental challenges, we often oversimplify the most important part: people. In this workshop, you will learn through experience how Rare approaches conservation challenges by designing for real people. Through a series of interactive and engaging exercises and activities, we will teach you the core principles of Rare’s behavioral design approach and then lead teams through a brief sustainability design challenge that addresses a sustainability issue at Dickinson.

Why the Biggest Barrier to Solving Our Climate Crisis May be in our Heads

October 10, 2017 | 7:00 p.m.
Dickinson College Anita Tuvin Schlechter Auditorium
360 W. Louther Street, Carlisle PA 17013

The event is free and open to the public. 

Join Rare CEO and 2017 Rose Walters Prize recipient Brett Jenks for a thought-provoking session that illuminates how the biggest barriers impeding conservation climate solutions lie not in the natural world, but rather in our brains and ourselves.

Humans are very complicated beings. And while we love recounting simple heroic stories, we aren’t very good at diagnosing, much less understanding, whatactually brings about such seismic shifts. Consider bloodletting or abolition or a woman’s right to vote? What motivated such huge shifts in the way people treat themselves and each other? These epic shifts in social norms around health practices, politics and commerce are quite similar to the dramatic transformations we now seek in creating a sustainable world.

So what makes change? What do we know? And what is being learned in behavioral economics, social psychology and neuroscience that will let us become the change agents we need to be? This will be the focus of our discussion.

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