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Howard Friedman ’92 Discusses How Dickinson Prepared Him to Become CEO of Utz

Howard Friedman

Howard Friedman '92.

video by Stephen Munchel

Howard Friedman ’92 was recently named CEO of Utz Brands, a Hanover, Pennsylvania–based pioneer in the salty snack arena. The former economics major credits his leadership skills to both his Dickinson education and his experience in the Army’s ROTC program while on campus. And those skills have carried through his active military service and high-level stints at consumer giants Post and the Kraft Heinz Company.

“When I talk to people, I tell them that I’m paid mostly to be a facilitator of people and making sure goals are achieved,” Friedman says of his leadership roles over the last two decades. “What matters is, are you conceptually open and curious and can you find a place where you feel like you can fit? I credit Dickinson quite a bit for [my] learning how to do that on a variety of topics with a variety of people.”

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Published September 18, 2023