What's on Tap?

Jeffrey Pilcher

Professor Jeffrey Pilcher. Photo by Ken Jones/University of Toronto

The Pflaum Lecture Series Explores the History of Mexican Beer

Plaum Lecture Image

Professor Jeffrey Pilcher. Photo by Ken Jones/University of Toronto.

Professor Jeffrey Pilcher of the University of Toronto will discuss how scholars are increasingly examining the history of taste, as both a sensory perception and a social category, during Dickinson’s Pflaum Lecture, “Dos Equis or 5 Rabbit? Beer and Taste in Greater Mexico.” The lecture will take place Thursday, March 30, from 7 to 8 p.m. in the Stern Center Great Room.

Pilcher, a food historian and author of Planet Taco: A Global History of Mexican Food, will explain important changes in Mexican history by examining the physical and social dimensions of taste. He will explain how Mexican beer illustrates the challenges and opportunities of writing a history of taste. Pilcher will explore how pilsners, like Dos Equis, supplanted the Mexican alcoholic beverage pulque and how the indigenous drink is once again gaining popularity alongside craft beers, like 5 Rabbit.

The Pflaum Lecture Series is named in honor of Dickinson history professor John C. Pflaum, who taught at the college from 1946 to 1972. The series brings a distinguished scholar to campus each spring to discuss a significant issue in history.

The event is sponsored by the Department of History and the program in Latin American, Latino & Caribbean studies.

Learn more

Published March 27, 2017