Social Networking for Departments & Organizations Outline

Outline

  • Types of Social Media
    • Facebook
    • Twitter
    • Youtube
    • Flickr
    • Blogs
  • Best Practices
    • Connecting to people
    • Know your audience.  Deliver information they are interested in in a way they can connect to it.
    • Be positive
    • Spread good news about the organization, people currently or formerly in the organization
    • Be fun
    • Don’t be a narcissist
    • Be genuine-people connect to that
    • Thank people who comment/fan
    • People like to feel special too
  • Updating Efficiently
    • Streamlining & managing messages/media so sites cross fill each other
    • If you don’t want to maintain all of the elements, start with only a few you can manage.
    • Choose a point person to post
    • Social Media Hour (daily/weekly)
    • Images/Video are great but you have to first have someone shoot it so you can post it.
    • Distribute to student workers/others in organization so it’s not on the party planners shoulders.
  • Promotion
    • Cross Promote with like minded groups.  The more eyes viewing your site the better.
    • Connecting with interested parties first.
  • Technologies
    • Selective Twitter
    • Twitter Feed
    • RSS Graffiti
    • Involver suite
    • Hoot Suite
    • Tweetdeck

Links

Gracefully promote yourself online
Mashable 
ReadWriteWeb
Social Media Examiner 
In Social Media, Failing to Plan is Planning to Fail