This spring, the work of Dickinson’s Office of Marketing & Communications has been honored in several ways. The team brought home two accolades in the 2019 Hermes Creative Awards, an international marketing competition sponsored by the Association of Marketing & Communications Professionals—a platinum award for the fall 2018 issue of Dickinson Magazine and a gold award for the admissions travel publication. Examples of other Hermes winners include AARP, Chesapeake Bay Foundation, Hilton, IBM and the American Heart Association.
The fall 2018 issue of Dickinson Magazine (available on Issuu) featured 11 how-tos written by alumni, students and faculty members. The bright and memorable cover of the issue was illustrated by Talia Amorosano Barnes ’18 and includes elements of each of the how-to entries. The feature and cover approach are distinctive among alumni magazines, and Editor and Director of Special Projects Lauren Davidson and Director of Design Services Amanda DeLorenzo conceptualized and executed the issue.
The admissions travel publication is a critical tool in the admissions marketing toolbox. Counselors use the piece during college fairs and high-school visits to provide information about Dickinson and entice prospective students to learn more about the college. After several years with a standard brochure that looked very much like what other colleges were producing, Davidson and DeLorenzo teamed up again to develop a whole new approach, in collaboration with the admissions communications committee and counseling staff. Knowing from focus group feedback that students like unconventional and interactive pieces, they developed a unique die-cut that allows the piece to be opened it in a variety of ways. This also makes the piece versatile for college fair table displays, as it can be presented in a number of configurations.
In addition to the platinum Hermes award, the fall 2018 issue of Dickinson Magazine was celebrated in another way. Davidson wrote “The Evolution of a How-To Issue” for Pages magazine, an industry publication with an audience of more than 7,000 magazine professionals—publishers, editors, art directors and production managers—published by Lane Press. Davidson’s piece is one of three features in the spring 2019 issue.
Published May 16, 2019