The core of the Dickinson graphic-identity system is a distinctive treatment of the college name. Through repeated application of this wordmark, Dickinson builds loyalty and awareness among its various audiences. Failure to use this wordmark, or using distortions of it, will diminish the identity system’s effectiveness.

The Dickinson College wordmark in red.

Clear Space

The visual character of the Dickinson identity depends on clean, spacious and elegant layouts. Always use the recommended clear space, as shown below, to maintain optimum legibility and avoid interference from nearby text, complex illustrations or other elements that might compromise the wordmark’s impact.

Generous clear space and consistent placement are essential for maintaining the integrity of the identity.

The clear space is measured by the height of the lowercase letters (x-height) in the wordmark, as indicated in the diagram below. The minimum clear space must always be at least the width and height of one “x” on all sides of the wordmark. No typography or design element may be placed within this area.

Clear space

Minimum Size

The minimum height of the wordmark is .25 inches for print usage or 25 pixels for electronic media.

Incorrect Usage

The Dickinson wordmark should be rendered with consistency. It should never be tweaked, stretched or otherwise manipulated. It should never be shown at an angle or filled with pattern, texture or photographic imagery.

For more information on using the wordmark or other elements of the college's graphic identity, refer to the Graphic-Identity Guidelines.

Do not wordmark

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These graphics have transparent backgrounds. If you attempt to use the wordmark and find that it is embedded in a solid background, contact Design Services for assistance.

Note: If you are working on a print or electronic publication targeting external, off-campus audiences, use the project request form to work with the Office of Marketing & Communications.