2023-2024 Academic Year

Fall 2023

INBM 290 Global Business:Theory/Context
This course explores the “macro-contextual” factors that confront managers of a business organization, the possible implications of those factors for organizational performance, and the choices managers make within that context. The macro-context for any firm consists of a combination of political, economic, social, technological, environmental, and legal factors. In the current era, awareness of context is increasingly important for students and practitioners alike. Topics in the course include climate change; the revolution in information technology; global population dynamics; regional and global economic integration; international trade and investment; exchange rate dynamics; and collaboration among businesses and other organizations. In keeping with Dickinson’s evolving educational priorities, the course also includes conversation about the ethical, social, and ecological responsibilities of a global enterprise. The course builds on the knowledge gained in other 200-level INBM courses and provides a bridge between those courses and the INBM Senior Seminar. Prerequisites: ECON 111, 112; INBM 100; and three of the following courses: INBM 220, 230, 240 and 250.

INBM 300 Marketing for Social Impact
Private, public, and third sector firms increasingly use marketing strategies to create social impact among their stakeholders. In this course, students will learn how social marketing techniques are used to influence individuals or groups to change their behavior in ways that benefit society. We will address global issues that impact society (e.g., environmental sustainability, health behaviors, racial inequalities, etc.), consider the complexity of systemic problems, and debate the ethics of behavior change. We will also consider corporate social initiatives to engage their customers in social good. Students will develop a real-world social marketing plan to benefit the community.

Spring 2024

INBM 290 Global Business:Theory/Context
This course explores the “macro-contextual” factors that confront managers of a business organization, the possible implications of those factors for organizational performance, and the choices managers make within that context. The macro-context for any firm consists of a combination of political, economic, social, technological, environmental, and legal factors. In the current era, awareness of context is increasingly important for students and practitioners alike. Topics in the course include climate change; the revolution in information technology; global population dynamics; regional and global economic integration; international trade and investment; exchange rate dynamics; and collaboration among businesses and other organizations. In keeping with Dickinson’s evolving educational priorities, the course also includes conversation about the ethical, social, and ecological responsibilities of a global enterprise. The course builds on the knowledge gained in other 200-level INBM courses and provides a bridge between those courses and the INBM Senior Seminar. Prerequisites: ECON 111, 112; INBM 100; and three of the following courses: INBM 220, 230, 240 and 250.

INBM 300 Marketing for Social Impact
Private, public, and third sector firms increasingly use marketing strategies to create social impact among their stakeholders. In this course, students will learn how social marketing techniques are used to influence individuals or groups to change their behavior in ways that benefit society. We will address global issues that impact society (e.g., environmental sustainability, health behaviors, racial inequalities, etc.), consider the complexity of systemic problems, and debate the ethics of behavior change. We will also consider corporate social initiatives to engage their customers in social good. Students will develop a real-world social marketing plan to benefit the community.