Faculty Profile
Forrest Watson
(he/him/his)Assistant Professor of International Business & Management (2022)
Contact Information
Althouse Hall Room 217
717-245-1024
Bio
He comes to Dickinson after more than a decade of studying and working internationally. His research interests include quality of life, transformational consumer research, marketing systems, and social marketing. He has recently published work in the Journal of Consumer Affairs, Journal of Social Marketing, and Journal of Marketing Education. He serves on the Editorial Policy Board of the Journal of Macromarketing. He loves to involve undergraduate students in his research and engage with students inside and outside of the classroom.
Education
- B.A., Franklin & Marshall, 2004
- M.A., Bilkent University, Ankara, Turkey, 2007
- Ph.D., 2017
2025-2026 Academic Year
Fall 2025
FYSM 100 First-Year Seminar
The First-Year Seminar (FYS) introduces students to Dickinson as a "community of inquiry" by developing habits of mind essential to liberal learning. Through the study of a compelling issue or broad topic chosen by their faculty member, students will:
- Critically analyze information and ideas
- Examine issues from multiple perspectives
- Discuss, debate and defend ideas, including one's own views, with clarity and reason
- Develop discernment, facility and ethical responsibility in using information, and
- Create clear academic writing
The small group seminar format of this course promotes discussion and interaction among students and their professor. In addition, the professor serves as students' initial academic advisor. This course does not duplicate in content any other course in the curriculum and may not be used to fulfill any other graduation requirement.
INBM 290 Global Business:Theory/Context
This course explores the “macro-contextual” factors that confront managers of a business organization, the possible implications of those factors for organizational performance, and the choices managers make within that context. The macro-context for any firm consists of a combination of political, economic, social, technological, environmental, and legal factors. In the current era, awareness of context is increasingly important for students and practitioners alike. Topics in the course include climate change; the revolution in information technology; global population dynamics; regional and global economic integration; international trade and investment; exchange rate dynamics; and collaboration among businesses and other organizations. In keeping with Dickinson’s evolving educational priorities, the course also includes conversation about the ethical, social, and ecological responsibilities of a global enterprise. The course builds on the knowledge gained in other 200-level INBM courses and provides a bridge between those courses and the INBM Senior Seminar. Prerequisites: ECON 111, 112; INBM 100; and three of the following courses: INBM 220, 230, 240 and 250.