Faculty Profile

Michael Poulton

Senior Lecturer Practitioner in International Business and Management (2000)

Contact Information

poultonm@dickinson.edu

Althouse Hall Room 114
717.245.1058

Bio

His research interests include domestic and international marketing, business practices and ethics at home and abroad, and organizational storytelling.

Education

  • B.A., University of Zagreb, 1970
  • M.A., University of Utah, 1973
  • M.B.A., New York University, 1977

2014-2015 Academic Year

Fall 2014

FYSM 100 First-Year Seminar
The First-Year Seminar (FYS) introduces students to Dickinson as a "community of inquiry" by developing habits of mind essential to liberal learning. Through the study of a compelling issue or broad topic chosen by their faculty member, students will: - Critically analyze information and ideas - Examine issues from multiple perspectives - Discuss, debate and defend ideas, including one's own views, with clarity and reason - Develop discernment, facility and ethical responsibility in using information, and - Create clear academic writing The small group seminar format of this course promotes discussion and interaction among students and their professor. In addition, the professor serves as students' initial academic advisor. This course does not duplicate in content any other course in the curriculum and may not be used to fulfill any other graduation requirement.

INBM 240 Marketing
The primary objective of this course is to identify how companies identify and satisfy their customers' needs. Not only are the "4p's of marketing" covered (product, price, promotional programs like advertising and public relations, and place or distribution), but working with a specific semester-long case, you will learn how to manage an integrated marketing program. We will also examine other important aspects of marketing: market research, new product development, consumer behavior, ethics, competitive analysis and strategic planning, and marketing internationally and on the Internet. Field trips and videos are used to reinforce the ideas presented in the classroom. Prerequisite: 100 or permission of the instructor. 110 is recommended but not required.

INBM 240 Marketing
The primary objective of this course is to identify how companies identify and satisfy their customers' needs. Not only are the "4p's of marketing" covered (product, price, promotional programs like advertising and public relations, and place or distribution), but working with a specific semester-long case, you will learn how to manage an integrated marketing program. We will also examine other important aspects of marketing: market research, new product development, consumer behavior, ethics, competitive analysis and strategic planning, and marketing internationally and on the Internet. Field trips and videos are used to reinforce the ideas presented in the classroom. Prerequisite: 100 or permission of the instructor. 110 is recommended but not required.

Spring 2015

INBM 240 Marketing
The primary objective of this course is to identify how companies identify and satisfy their customers' needs. Not only are the "4p's of marketing" covered (product, price, promotional programs like advertising and public relations, and place or distribution), but working with a specific semester-long case, you will learn how to manage an integrated marketing program. We will also examine other important aspects of marketing: market research, new product development, consumer behavior, ethics, competitive analysis and strategic planning, and marketing internationally and on the Internet. Field trips and videos are used to reinforce the ideas presented in the classroom. Prerequisite: 100 or permission of the instructor. 110 is recommended but not required.

INBM 300 Comparative Business Ethics
A course for IB&M majors dealing with the ethical interface of business and its international stakeholders in a variety of cultural environments. The course will focus on the contemporary realities of business people who must work in culturally diverse arenas when resolving personal and social ethical questions. As future employees and managers, students must be aware of the possible results of their actions and understand the sometimes fine ethical balance needed in reconciling the needs of the enterprise, the demands of foreign business practice, and their own principles. The course will be conducted primarily through case work as well as discussion and mock "courts of public opinion."

INBM 400 Sem:Intl Bus Policy & Strategy
This capstone course focuses on the challenges associated with formulating strategy in multinational organizations. The course will examine multinational business decisions from the perspective of top managers who must develop strategies, deploy resources, and guide organizations that compete in a global environment. Major topics include foreign market entry strategies, motivation and challenges of internationalization, the analysis of international industries, building competitive advantage in global industries, and the role of the country manager. Case studies will be used to increase the student's understanding of the complexities of managing international business operations. Prerequisite: Completion of at least four of the five 200-level courses (200, 220, 230, 240, 250). This course will not fulfill distribution requirement.