Faculty Profile

Michael Poulton

Senior Lecturer Practitioner in International Business and Management (2000)

Contact Information

poultonm@dickinson.edu

Althouse Hall Room 114
717.245.1058

Bio

His research interests include domestic and international marketing, business practices and ethics at home and abroad, and organizational storytelling.

Education

  • B.A., University of Zagreb, 1970
  • M.A., University of Utah, 1973
  • M.B.A., New York University, 1977

2015-2016 Academic Year

Fall 2015

INBM 240 Marketing
The primary objective of this course is to identify how companies identify and satisfy their customers' needs. Not only are the "4p's of marketing" covered (product, price, promotional programs like advertising and public relations, and place or distribution), but working with a specific semester-long case, you will learn how to manage an integrated marketing program. We will also examine other important aspects of marketing: market research, new product development, consumer behavior, ethics, competitive analysis and strategic planning, and marketing internationally and on the Internet. Field trips and videos are used to reinforce the ideas presented in the classroom. Prerequisite: 100 or permission of the instructor. 110 is recommended but not required.

INBM 240 Marketing
The primary objective of this course is to identify how companies identify and satisfy their customers' needs. Not only are the "4p's of marketing" covered (product, price, promotional programs like advertising and public relations, and place or distribution), but working with a specific semester-long case, you will learn how to manage an integrated marketing program. We will also examine other important aspects of marketing: market research, new product development, consumer behavior, ethics, competitive analysis and strategic planning, and marketing internationally and on the Internet. Field trips and videos are used to reinforce the ideas presented in the classroom. Prerequisite: 100 or permission of the instructor. 110 is recommended but not required.