Visual Identity: Use of College Name, Marks, Logos and Seals

This online policy content is provided as a resource for the students, faculty, staff, and administration of Dickinson College. Content is subject to change. Please contact the appropriate person or office to obtain the most current information.

The name “Dickinson College” is synonymous with high quality education and is a valuable asset of this institution. The use of the college’s name or other college marks, logos or seals, in whole or in part, by unauthorized individuals, clubs and organizations is prohibited. Those clubs and organizations recognized by the college and who are in good standing, are extended the privilege of using the college name and its marks and logos in association with their club or organization in ways that are consistent with the college's mission and that promote the college's image and reputation. Such use must not misrepresent the association between the college and the club, organization, or activity and must not suggest that the college endorses the product or activity.  Use of the college name, marks, or logos in connection with vulgar language, profanity, sexually explicit graphics, words with inappropriate double meanings, weapons, illegal drugs, or alcohol is prohibited.  Use of the college name, marks, or logos in a way that promotes dangerous, offensive, or illegal products or activities is prohibited.  The college maintains an unlimited right to disapprove or stop any use of its name, marks, and logos that the college believes, in its sole discretion, violates this policy, creates a risk of liability, or causes or has the potential to cause reputational harm to the college.