Colleges are admitting 10%, 20%, 30%, 40% of their applicants. Why?
Lots of top students are applying to the same top 50-100 colleges (out of over 2400 4-year colleges in America)!
Most top students seem to be more concerned with the "status" of a colleges name than with how a particular college "fits" their needs.
Price drives the decision to apply, when it should not because financial aid and scholarships can make it affordable.
If you choose 6-8 "first choices" in your application set, price can be a major factor in your final decision, but "value" (price plus experience) should be more important.