Faculty Profile

Sherry Ritchey

Visiting Instructor in International Business and Management (2015)

Contact Information

ritcheys@dickinson.edu

Stern Center for Global Educ Room 107
717.254.8327

Education

  • B.S., Elizabethtown College
  • M.S., Duquesne University
  • Certification in Negotiations, Harvard University

2018-2019 Academic Year

Fall 2018

INBM 100 Fundamentals of Business
This course features an introductory focus on a wide range of business subjects including the following: business in a global environment; forms of business ownership including small businesses, partnerships, multinational and domestic corporations, joint ventures, and franchises; management decision making; ethics; marketing; accounting; management information systems; human resources; finance; business law; taxation; uses of the internet in business; and how all of the above are integrated into running a successful business. You will learn how a company gets ideas, develops products, raises money, makes its products, sells them and accounts for the money earned and spent. This course will not fulfill a distribution requirement.

INBM 240 Marketing in a Global Context
The primary objective of this course is to identify how companies identify and satisfy their customers' needs. Not only are the "4p's of marketing" covered (product, price, promotional programs like advertising and public relations, and place or distribution), but working with a specific semester-long case, you will learn how to manage an integrated marketing program. We will also examine other important aspects of marketing: market research, new product development, consumer behavior, ethics, competitive analysis and strategic planning, and marketing internationally and on the Internet. Field trips and videos are used to reinforce the ideas presented in the classroom. Prerequisite: 100 or permission of the instructor. 110 is recommended but not required.

INBM 300 Content Marketing
Students will identify, analyze, and create strategic marketing initiatives to attract a defined consumer segment and to build and retain that segment. The goal is to drive purpose and profit. The benefits of content marketing are increased sales, economies of scale, and customer loyalty and trust.

INBM 500 Independent Study

Spring 2019

INBM 100 Fundamentals of Business
This course features an introductory focus on a wide range of business subjects including the following: business in a global environment; forms of business ownership including small businesses, partnerships, multinational and domestic corporations, joint ventures, and franchises; management decision making; ethics; marketing; accounting; management information systems; human resources; finance; business law; taxation; uses of the internet in business; and how all of the above are integrated into running a successful business. You will learn how a company gets ideas, develops products, raises money, makes its products, sells them and accounts for the money earned and spent. This course will not fulfill a distribution requirement.

INBM 300 Social Impact thru Comm/Story
Through the creation of storytelling students will develop social impact strategies for clients in both the non-profit and for-profit sections of our local community and national arenas focusing on healthcare, business, and community conflict areas. Students will learn to effectively incorporate non-violent communication into aspects of influence, negotiation, and imagery. By linking strategy with storytelling, a value proposition that drives purpose and provides profit can be communicated

INBM 400 Sem:Intl Bus Policy & Strategy
This capstone course focuses on the challenges associated with formulating strategy in multinational organizations. The course will examine multinational business decisions from the perspective of top managers who must develop strategies, deploy resources, and guide organizations that compete in a global environment. Major topics include foreign market entry strategies, motivation and challenges of internationalization, the analysis of international industries, building competitive advantage in global industries, and the role of the country manager. Case studies will be used to increase the student's understanding of the complexities of managing international business operations. Prerequisite: Completion of at least four of the five 200-level courses (200, 220, 230, 240, 250). This course will not fulfill distribution requirement.