College Fairs 101

Representing Dickinson College

Contact with prospective students and their family members in a college fair setting is usually limited to just a few moments, but that brief interaction can have tremendous impact on the student. In the short term, individual prospective students learn about Dickinson, are added to our mailing list and, if the “fit” is right, may become applicants to the college. In the long term, fairs provide an opportunity for visibility for the college which provides a foundation for future enrollment successes.

Why Do Students Attend College Fairs

For students just beginning the college search, hearing a bit about the unique character of Dickinson—a community engaged in meaningful debate and inquiry with a hands-on approach to learning and strengths in global education, the environment and sustainability—can be just the thing to spark an interest in the college. The opportunity to sign up for the college’s mailing list is critical in allowing us to build relationships with these potential Dickinsonians.

Some students attending college fairs will have researched different schools and identified a few in which they are most interested. For these students, contact with a representative can be pivotal in advancing their interest in Dickinson and providing direction in furthering their research.

You do not need to have the answer to every conceivable question, but you can be a friendly, welcoming representative of the Dickinson community, pointing interested students in the right direction to find answers and to get to know the college better.

Before The Fair

  • For an updated Dickinson profile, go to and click on About Dickinson.
  • Other Web pages that may be particularly helpful are: Quick Facts and What They’re Saying.
  • Please dress professionally—business casual is always appropriate.
  • Upon arrival at the fair site, you will register and be directed to your reserved table where materials will be displayed and MORE cards will be available for student’s to complete. Set up at least 15 minutes early so that you can accommodate anxious students and parents. If you agreed to be at a dinner prior to the program, please attend.

During The Fair

  • National Association for College Admission Counseling (NACAC) policy stipulates: representatives are to stay behind the table, representatives are not to compare colleges and give-a-ways of any sort are not permitted.
  • Attendees move through rows of college displays to ask questions, gather materials and fill out MORE cards. Please encourage students to complete the MORE cards on site—legibly—including first and last name, address, email address, full school name and graduation year.
  • If you are uncertain about an answer to any question, note the question at the top of the student's MORE card and the regional counselor will follow up with the student.
  • Although you possess knowledge about Dickinson and the admissions process, do not predict a student’s chances for admission.
  • If a student is not a U.S. citizen or a permanent resident of the United States and inquires about financial aid, please make a notation on the MORE card so that we may send the appropriate financial-aid forms and materials. We have very limited financial-aid resources for international students.
  • Brochures of which you have only one or two should be display copies only. Due to limited table space, you may prefer to hold them back and share with students whose questions relate to material covered in one of these brochures. Most brochures are eventually mailed to students as part of our regular communications flow.
    If the student has not done so, encourage a visit to campus, which is a key step in the decision process.
  • Stay at the fair until the stated end time.

After The Fair

Upon completion of the fair an evaluation will be sent to you via email. Please mail the banner, completed MORE cards, poster boards and other leftover items within three days in the self-addressed/postage-paid box provided.