Howard J. Lalli ’90

Howard J. Lalli brings 15 years of media experience to the Custom Publishing practice he leads for Edelman, a global communications firm headquartered in New York and Chicago.

The Atlanta-based practice is launching consumer magazine-style publications for three of the firm’s top five clients—all in health care. Edelman Custom Publishing also has recently launched a magazine and book publishing strategy for a large consumer products company.

Beginning with the editorship of The Dickinsonian newspaper at Dickinson College and following his entry into publishing with Vanity Fair magazine, Lalli has held leadership positions with national, regional and local publications in various stages of launch and re-launch, including:

• The New Yorker (where he served as assistant managing editor).

• The Palm Beach Jewish Times and Boca/Delray Jewish Times (where he served as founding editor).

• Central PA magazine (where he served as editor and publisher).

• Talk magazine (where he served as founding managing editor).

• Atlanta magazine (where his work as executive editor included several award-winning pieces).

• Chai – a Jewish community magazine he launched from his kitchen table and subsequently sold to the Atlanta Jewish Times.

Lalli’s work with Central PA magazine extended beyond the publication to editorial responsibility across radio and TV with the publication’s parent company, WITF—a Harrisburg, Pa.–based public broadcaster. And while editor of the weekly south Florida Jewish newspapers, Lalli hosted a weekly radio program—something he did again more recently in Atlanta.

Lalli’s experience with Edelman (formerly The Headline Group in Atlanta) also includes his role as corporate communications counsel for the region’s largest mixed-use redevelopment of a brownfield site and for Florida’s largest title insurance organization. His crisis communications experience spans environmental and employment issues—and criminal investigations.

As a student, Lalli, who was a history major, was active in Sigma Alpha Epsilon, the Public Affairs Symposium and the Student Senate.

Lalli—who lives in Dunwoody, Ga., with his wife, Susan; son, Nick; and daughter, Jordan —has continued his involvement with Dickinson College since graduation, most notably serving on the college’s board of advisors and, more recently, on the board of The Clarke Center for Interdisciplinary Study of Contemporary Issues.

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