Dickinson's Web Vocabulary

• Public refers to any Web content or pages available to anyone
• Private refers to any Web content or pages available only to those who log in
• Internal (audience) refers to college community members including: current students and their families, faculty, retired faculty, staff and alumni.
• External (audience) refers to non-members of the Dickinson community, including: prospective students and their families, guidance counselors, media representatives and friends of the college.
• Official Web presence refers to those sites, pages or social-media accounts maintained by the Office of Marketing & Communications (MarComm) or any department, center or program sites/pages (excluding blogs) on Dickinson.edu.
• Affiliated Web presence refers to any sites, pages or social-media accounts, not on Dickinson.edu (or blogs on dickinson.edu), that are maintained by Dickinson community members and for which the Dickinson connection is the foundation for the site, page, blog or social-media account. For example, a Dickinson faculty member who has a Facebook page or blog dedicated to discussing a course she's teaching at the college, or a sanctioned student organization's Web site that includes information about the club.
• Personal Web presence refers to any sites, pages, blogs or social-media accounts maintained by Dickinson community members for which the Dickinson connection is not the foundation of the site, page, blog or social-media account. For example, that same Dickinson faculty member's Facebook account in which she connects with friends and posts information or comments that are (primarily) unrelated to her work at Dickinson.
• CMS content creator is anyone who produces content (text, multimedia, etc.) for a page within the CMS (even if they are not the ones to upload the content, as that may be the responsibility of a site administrator; see below).
• CMS site administrators are the designated academic and administrative department, center or program staff who build and maintain Web pages within the CMS for their respective departments, centers or programs. 

Dickinson's Web presence consists of: 

• the college's Web site, Dickinson.edu (including both public and private areas)
• official and affiliated social-media accounts
• affiliated blogs and sites or pages maintained by faculty and students or student organizations not on Dickinson.edu
• official and affiliated mobile applications
• and broadcast email. 

Dickinson's Web presence addresses the following needs: 

• provides relevant information to both internal and external audiences
• serves as a primary marketing tool in support of institutional efforts
• builds the college's brand online through integrated and progressive digital communications
• generates institutional affinity
• delivers educational resources in support of the college's academic mission